Are you finding yourself slamming your head into a desk because all the hours you spent slaving on a web page aren’t converting your visitors into leads? Your problem may be that you’re not utilizing your landing pages correctly. Landing pages are a crucial part in transforming your website visitors into leads, which will benefit your business. So how do you effectively utilize landing pages? Let me show you, there is a fairly simple three step process for effective landing page use.
- Include a call-to-action (CTA) that leads your site visitor to the desired landing page
- Your CTA should be directly related to your campaign!
- Offer the visitor something that benefits them, this will push them along the conversion process to make them a lead
Example: If you host online webinars then an affective CTA would be, “Click here to join our new free webinar!” A CTA like this is effective because it is inviting the site visitor to view a free service that can transform your simple visitor into a lead and best case a buyer.
- The landing page itself!
- High converting landing pages remove web-navigation. By removing web-navigation you keep your site visitor focused on what you are offering them because all the clutter on their already opened browser is now hidden.
- High converting landing pages also utilize…
- Simple but engaging titles relevant to your campaign
- Discuss the benefits of what is being offered before you discuss the features of your offer. By doing this your visitor builds a greater understanding of why they NEED your product/ service
- Offer proof that your product really does work; this reassures the visitor that they are not wasting their time and really will benefit from what you are offering them
- A relevant image, the image can even be a picture of the product that you are offering. Pictures are a good way to break up the text on your landing page in order to make it more visually appealing for the visitor
- Thank you page (A good thank you page is crucial in the conversion process)
- The top of the thank you page should restate the value of the offer, a simple “one-liner” is fine, as well as summarize the offer they have committed to
- Have an area which links the visitor to your social media feeds (Facebook, Twitter, Google Plus, etc) so that they can stay connected with your business
- Offer a second CTA right on the thank you page that is still relevant to the campaign
- Ask them questions to fill out (Name, email, how they found your company) so that you can build a profile of the visitor to send them more beneficial information to push them along the conversion process
If you have had success creating landing pages tell us how!