Why do we care about UX? Because every $1 invested in UX yields a $2 to $100 return

May 12, 2014

Web Design

User Experience (UX) is one of those things people think they can skip in a web design project. Most people think because the flow of a site or app works for them it will work for everyone, but everyone uses the web differently, and a minor change can make a major difference.

One popular example is the $300 Million Button. This simple change resulted in a $300 million increase in sales per YEAR! The user experience on a website is very delicate. If a user runs into on roadblock they could abandon the process entirely. If you’ve left a site before because you couldn’t figure out an “are you human?” CAPTCHA then you’ve been involved in a bad user experience.

Depending on what the goal of a website is, that one abandonment could be the cost of a user experience project. Recent research shows that every $1 invested in UX yields a return between $2 and $100. Yes, you read that right! I had to read it a few times myself to make sure I was reading it correctly. Returns like that are difficult to ignore, yet most web design projects don’t incorporate UX design.

Here at Yelling Mule the user experience is the first thing we focus on when starting a new project. Before we discuss colors, photos, or anything else we determine what the goal of the site is. This goal is then the focus of every page we lay out, every pixel we design. If a site doesn’t have a clear goal and direct users towards that goal it’s not going to deliver the results you want. Whether it’s an eCommerce site selling products, or an informational site that generates leads, there needs to be a clear path the user can follow to complete the goal.

If you have a site that isn’t performing well for you fear not, a usability test can be conducted to determine where users are getting lost, and changes can be made to increase conversions.

If you feel your site isn’t performing well, or have a new project and want to work with an experienced UX team, request a quote today.