Blog posts are key to any digital marketing strategy. They provide companies an outlet to share valuable information and improve their SEO performance. A well written blog post must include a number of things and in this particular post we are breaking down some of the best practices you should follow. 

Blog posts don’t have to be exceptionally long to be effective. Most blog posts average around 500 words. While you don’t have to write a novel, a blog post does have to provide some substantial information and contain valuable keywords in order to perform well in terms of SEO. For those who are not familiar, SEO stands for Search Engine Optimization. According to resources online, “search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.” Creating content that contains keywords and relevant links can only help your website in this process.

When writing a blog post for your website it’s also important to consider who you are writing for. Your audience is a key factor that will determine the success of your post. Your post needs to offer insight that the audience considers useful. By identifying your audiences’ pains and solving them through your content that will only help increase your reach.

To learn more about other ways to expand your audience, explore our other blog posts.