Make Friends In High Places
September 2, 2016
Tips & Tricks
Seriously though, try befriending some industry leaders.
Influencer marketing is huge right now. Who are influencers? They’re industry leaders, experts and celebrities. Now, obviously, we’re not expecting you to befriend Kanye West this week and magically have him promoting your content but you could definitely socialize with local superstars. Even local influencers will help boost your brand. Every influencer has their own diverse audience so by making more influential friends you’re accessing an entirely new group of followers! Now, this is where you need to do your research, don’t just follow random celebrities and influencers that are slightly involved in your subject area. To be successful, you need a strategy and clear objective.
Rather than focusing on your entire audience, you focus on those local influencers who can then advertise and promote your brand via their social media. It’s a win-win! You can begin cross-promoting one another’s content.
So, start finding powerful friends and get connected!