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Top 3 Thanksgiving Marketing Campaigns

Thanksgiving is all about family, friends, food, and being thankful. Not for marketing teams, however. As we near the end of the year, the holiday season brings out fierce competition,…

Top 5 Positive Social Media Platforms

Yesterday, November 9th, we celebrated Social Media Kindness Day (SMKD). SMKD encourages all social media users to be more kind, creating a more uplifting digital environment. In honor of this…

Your Guide to LinkedIn Analytics

Home to 850M members, 59M companies, 128K schools, and 39K skills, LinkedIn is a networking necessity for all companies and professionals – if you’re not a member, you should be….

Social Media Round Up

Instagram seeks broader ad placement opportunities. Instagram is starting to take steps towards increased ad availability across the platform. One of the most noteworthy components of this remodeling is expected…

Social Media Round Up

Instagram Reels are generating the most reach on the platform. At the moment, Instagram is heavily focused on video. According to platform chief Adam Mosseri, to best serve its customers,…

Benefits of Streaming

Streaming is a quick and uninterrupted way to view online content. It has become the primary way that people watch and listen to music and videos. Video on demand (VOD)…

What is Influencer Marketing?

Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…

TikTok Vs. Reels Vs. Youtube Shorts

According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…

Social Media News Recap

Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…

The Perks of Using Plann

Instagram is the fastest growing social media platform and combines multiple formats to create organic content (photo, video, stories, reels, IGTV, and live videos). It is a place to showcase…

The Rise of Podcasting

Podcasts have become another vital platform companies need to consider when building their social presence and awareness. A podcast is a series of digital audio files that can be listened…

Social Media Round Up

Instagram’s Creative Lab  Instagram has developed a new initiative to help users maximize their efforts on the platform. The Creative Lab offers a number of tutorials covering channel growth, monetization,…

Why We Love Figma

  With a number of design tools available to the public, it’s hard to narrow down which ones are the most effective to use. A lot of factors contribute to…

Social Media Round Up

Instagram Tests New ‘Status’ Display Do you want to know what other users are up to on Instagram? Instagram is in the process of testing a new option that allows…

Meta’s Plans for the Future

Facebook is in the news again, but not for the reason you think. They are rebranding. CEO Mark Zuckerberg announced the other week that the company’s new name will be…