The year is quickly coming to a close. Have you given any thought to how you are going to approach your marketing in the New Year? In this week’s episode of Digital Dialogue, we share a few helpful tips to make sure your marketing strategy is successful in 2019.

1. Instagram is cracking down on fake followers gained through the services of third-party apps.

“Every day, people come to Instagram to have real experiences, including genuine interactions. It’s our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.” – Instagram

2. Facebook is officially allowing ALL pages and profiles the ability to host watch parties.

3. Three key things to focus on for your marketing strategy in the new year: set time aside to create SMART Goals, familiarize yourself with your metrics and create a strategy to combine your marketing efforts.

You can listen to the full episode here.