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Social Media Round Up

Instagram’s Testing New Limits on Hashtags Instagram, the popular social media platform, is currently testing new limits on the number of hashtags users can add to their posts. Hashtags are…

Marketing to Gen Z

Capturing new Gen Z clients isn’t as difficult as it may seem! As a member of Gen Z, I can identify a few differentiating qualities that make this generation unique…

Social Media Round Up

Instagram seeks broader ad placement opportunities. Instagram is starting to take steps towards increased ad availability across the platform. One of the most noteworthy components of this remodeling is expected…

Social Media Round Up

Instagram Reels are generating the most reach on the platform. At the moment, Instagram is heavily focused on video. According to platform chief Adam Mosseri, to best serve its customers,…

What is Influencer Marketing?

Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…

TikTok Vs. Reels Vs. Youtube Shorts

According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…

Social Media News Recap

Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…

The Perks of Using Plann

Instagram is the fastest growing social media platform and combines multiple formats to create organic content (photo, video, stories, reels, IGTV, and live videos). It is a place to showcase…

Social Media Round Up

Instagram Tests New ‘Status’ Display Do you want to know what other users are up to on Instagram? Instagram is in the process of testing a new option that allows…

Instagram, Facebook, and WhatsApp Outage

Practically the whole world was taken by surprise on Monday, October 4th when Facebook,  Instagram and WhatsApp experienced a massive outage. For six hours, all three apps were down, leaving…

Social Media Round Up

Social media is constantly changing and evolving to meet our current needs. This week’s blog post is focused on highlighting the most recent news stories circulating in the social media…

What Generations on What Social Media Platforms?

The following is a breakdown of each generation’s involvement with the most popular social media channels available to date! Baby Boomers: 1946 – 1964 Baby boomers are the oldest generation…

Our Favorite Blog Posts from 2020

As 2020 comes to a close, we wanted to take time to reflect. That’s why we are dedicating this blog post to highlighting our favorite blog posts from this past…

Facebook Is Officially Testing New Instagram Content Calendar Feature

As we continue to make our way through December, brands are planning out their social media strategy in order to make the most of the new year. To help assist…

Social Media Round-Up: October

Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships Instagram’s new tools, which will be rolled out over the next year, include a prompt requiring influencers to…