On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell your product or service to!

Throughout the episode we discuss what exactly a buyer persona is, how to build one yourself using friends or coworkers, and how that pertains to building personalized ads. 

Before we dove into that we had our #SocialMediaMinute! 

FACEBOOK IS REMOVING CERTAIN BUSINESS PAGE INFO SECTIONS AS OF AUGUST 1st.

The changes will see the following sections removed from your Page listing options:

• Mission

• Company Overview

• Biography

• Affiliation

• Personal Interests

INSIDE SNAPCHAT’S NEW PITCH TO VIDEO ADVERTISERS: A PENNY A VIEW

Snap is positioning premium commercial space as it takes on Facebook as they are offering a new service called Snap Select.

They will be charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video platform.