Blog

Enter your email address to subscribe to blog updates:

Career Advice


5 Stages In Project Management

No matter the industry or company, project managers play a vital role. Project managers are responsible for leading a team through any given project. They organize team members, create timelines,…

Digital Dialogue EP 71: Account Management with Kendra

On this episode of Digital Dialogue, we welcome on YM’s Account Manager, Kendra to talk about her day to day and organizational tips. Before we got into that we shared…

Digital Dialogue EP 57: Creating Sitemaps

On this episode of Digital Dialogue, Katelyn and Scott welcome on Yelling Mule’s Creative Director, Nicki. She helps us understand how sitemaps are created and why they are a vital part…

Google Is Changing Search For The Better

If you haven’t heard, Google is reinventing the way searching for things works with their newest neural network algorithm, BERT. It is an acronym for (Bidirectional Encoder Representations from Transformers)…

Digital Dialogue EP 55: Google’s BERT

On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder…

Budgeting for Social Media Ads

Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers…

Digital Dialogue EP 54: Picking The Right Type of Paid Ads

On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run…

Mental Health Day 2019

According to the World Health Organization, every 40 seconds someone loses their life to suicide. Today, which is World Mental Health Day 2019, the WHO is focusing on “40 seconds of…

Digital Dialogue EP 52: The Rise of Podcasts

In this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to!

Creating a Digital Design Portfolio

This week on Digital Dialogue, Katelyn and I had the pleasure of sitting down with Yelling Mules amazing designers Emily Dunnigan and Lindsey Clark for our weekly podcast. We covered…

Digital Dialogue EP 48: Buying Followers

On this week’s episode of Digital Dialogue, Katelyn and Scott are talking discuss why buying social media followers is never worth it. It may seem like an easy way to…

RECAP: Digital Dialogue EP 42: Apps We Love

On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic…

4 Benefits of Building a Buyer Persona

Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data…

RECAP: Digital Dialogue EP 40: Buyer Personas

On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell…

RECAP: Digital Dialogue EP 39: Live Video Strategy

On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we…