What are Cookies? Cookies are small text files containing data about a person’s actions taken on a website. Everything a person clicks, views, and exits out of is collected and…
Google Analytics is a great tool that business owners and digital marketers alike should be using and leveraging for their businesses. Tracking and analyzing the data behind your website traffic…
Happy (upcoming) Data Privacy Day! Data Privacy Day is an annual international day to promote privacy and data protection. This day commemorates Convention 108, a treaty that protects the right…
Home to 850M members, 59M companies, 128K schools, and 39K skills, LinkedIn is a networking necessity for all companies and professionals – if you’re not a member, you should be….
The following is a breakdown of each generation’s involvement with the most popular social media channels available to date! Baby Boomers: 1946 – 1964 Baby boomers are the oldest generation…
The Coronavirus pandemic has induced a digital transformation that has moved millions of people online, and will likely continue to do so into 2021. Between Facebook, Instagram, Twitter, and TikTok…
This week on Digital Dialogue we broke down the top 10 predicated social media trends for 2021 as seen in Talkwalker’s Social Media Trends 2021 Global Report. In the report,…
This week, Katelyn and Scott are breaking down the most talked about social media news stories. 1. The CEO’s of Facebook, Google and Twitter will all testify before congress, days…
As you could probably guess, Google has by far the largest reach when it comes to the overall market share in the paid search arena. In fact, Google holds approximately…
On this week’s episode of Digital Dialogue, Katelyn and Scott are discussing both Bing and Google ads. They share what they are, what they have in common and how they…
On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your…
If you haven’t heard, Google is reinventing the way searching for things works with their newest neural network algorithm, BERT. It is an acronym for (Bidirectional Encoder Representations from Transformers)…
On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder…
Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers…
On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run…
