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2021 Digital Trends – What To Look Out For

The Coronavirus pandemic has induced a digital transformation that has moved millions of people online, and will likely continue to do so into 2021.  Between Facebook, Instagram, Twitter, and TikTok…

Best Social Media Trends for 2021

This week on Digital Dialogue we broke down the top 10 predicated social media trends for 2021 as seen in Talkwalker’s Social Media Trends 2021 Global Report. In the report,…

Digital Dialogue EP 80: Social Media Round-Up

This week, Katelyn and Scott are breaking down the most talked about social media news stories. 1. The CEO’s of Facebook, Google and Twitter will all testify before congress, days…

Google Ads & Bing Ads: A Better Look at The Two Platforms

As you could probably guess, Google has by far the largest reach when it comes to the overall market share in the paid search arena. In fact, Google holds approximately…

Digital Dialogue EP 78: Google Ads vs Bing Ads

On this week’s episode of Digital Dialogue, Katelyn and Scott are discussing both Bing and Google ads. They share what they are, what they have in common and how they…

Digital Dialogue EP 56: SEO vs. SEM

On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your…

Google Is Changing Search For The Better

If you haven’t heard, Google is reinventing the way searching for things works with their newest neural network algorithm, BERT. It is an acronym for (Bidirectional Encoder Representations from Transformers)…

Digital Dialogue EP 55: Google’s BERT

On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder…

Budgeting for Social Media Ads

Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers…

Digital Dialogue EP 54: Picking The Right Type of Paid Ads

On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run…

Digital Dialogue EP 52: The Rise of Podcasts

In this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to!

Finding the Best Times to Post on Social Media

When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be…

RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights

On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that,…

RECAP: Digital Dialogue EP 43: Social Media Analytics

On this episode of Digital Dialogue, Katelyn and Scott are talking about what it takes to conduct a proper social media analysis! But before we dove into that, we kicked off the…

RECAP: Digital Dialogue EP 42: Apps We Love

On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic…