With Google Analytics there are hundreds of metrics you can look at, and although all are important, there are seven that you should focus on:
1) Visitors –
Knowing how many visitors your site has is important. It tells you if your marketing is working, what days of the week you get more visits, etc.
I’ve lost count the number of times someone has said to me “my web guy disappeared” and fortunately less often, yet just as inconvenient, “my web guy has passed away”. When this happens you generally go through a few stages.
First is denial (if they didn’t pass away). You hope that maybe they’re on vacation, or something happened where they can’t answer their phone, email, or door if you went to their office (or house).
