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Tips & Tricks


RECAP: Digital Dialogue EP 29: Social Media Ads

On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your…

Psychographic Marketing Tips

On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies,…

RECAP: Digital Dialogue EP 28: Psychology in Marketing

  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s…

Must Watch: 3 TED Talks To Up Your Productivity

1. Creating a Decision Budget Having a lot on your mind at all times of the day can become extremely stressful and damaging to your health. If you have found…

RECAP: Digital Dialogue EP 27: Branding Process

  On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states…

The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

How To Increase Your Organic Reach On Social Media

As social media platforms have changed, so has the organic reach of content posted on them. There are a number of variables that have contributed to this decline but don’t…

RECAP: Digital Dialogue EP 25: Increasing Engagement on Instagram via Stories

On this episode of Digital Dialogue, we explored the various ways that you can organically grow your engagement through Instagram stories! First, we shared two social media stories about Facebook…

5 Key Copywriting Tips We All Should Follow

Writing effective copy should always be a priority because there is a lot riding on it. A website’s copy has the ability to help influence its SEO ranking and whether…

RECAP: Digital Dialogue EP 24: Copywriting Tips

On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off…

Launching a Site at Yelling Mule

This week we sat down with Colleen to talk populating a site on Digital Dialogue and with that we move on to the full launch of a site. Utilizing the…

RECAP: Digital Dialogue EP 23: Populating and Launch

This week on Digital Dialogue we sat down with our web developer, Colleen Bowes! So far we have pretty much covered every aspect of the website development process here at…

Developing a Website at Yelling Mule: Back End

This week on our website development process series we are getting closer to the end and to that means it is time for some back end coding talk. Back end…

RECAP: Digital Dialogue EP 22: Back End

On this weeks episode of Digital Dialogue we sat down with our senior developer here at Yelling Mule, Stan Tansi. Stan has been an integral member of our team here…

Developing a Website at Yelling Mule: Front End Design

We sat down this week on Digital Dialogue with our creative director at Yelling Mule, Nicki. She has been the creative director for the last three years and is an…