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google analytics

4 Reasons Google Analytics Should be Utilized

Google Analytics is a great tool that business owners and digital marketers alike should be using and leveraging for their businesses. Tracking and analyzing the data behind your website traffic…

Google Is Changing Search For The Better

If you haven’t heard, Google is reinventing the way searching for things works with their newest neural network algorithm, BERT. It is an acronym for (Bidirectional Encoder Representations from Transformers)…

How to Excel in the New Year: Inbound Marketing Strategies for 2018

Here are 8 ways to get ahead of the curve on inbound marketing in 2018, backed by official statistics. In 2018, it’s going to be harder than ever to grab your audience’s attention, but if you market yourself correctly, and continue to create a variety of thoughtful, high-quality online content, backed by analytics and personalized for the customer, then don’t worry. With time, they’ll find you.

How to Actually Use Your Google Analytics

Google Analytics can be an overwhelming experience–trust me, I get it. There’s just so much information to sift through–how is anyone supposed to know what’s the most important, or even where to start? It’s also one of the most valuable (and free!) tools you have at your disposal to drive new traffic to your website.

How to SEO: 9 Tips Everyone Should Know

So are you wondering what is SEO and why should you care?  Go ahead and read on to find out. Search Engine Optimization (SEO) affects the exposure of your website…