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What Is A Social Media Analysis?

Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals…

RECAP: Digital Dialogue EP 41: Social Media Etiquette

On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are…

Why You Should Still Include Live Video In Your Marketing Strategy

When Facebook and Instagram first introduced live video to their respective platforms, it was extremely popular. If you weren’t recording a live video, you were watching one. As time progressed,…

Site Launch: Harpoon Brewery

Over the last couple of months, we have had the opportunity to work closely with Harpoon Brewery as we designed their new website. We had the best time working on this…

How To Utilize Influencer Marketing In Your Next Campaign

Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established…

How Social Media is Trying to Improve its Effect on Mental Health

It’s no secret that the presence of social media has increased over the last couple of years and this presence has had a rather hurtful impact on the public’s mental…

7 Steps to Creating a Social Media Marketing Strategy

One of the most important things to do when working in the social media marketing realm is creating a strategy. A social media marketing strategy is an overview of everything…

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The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

RECAP: Digital Dialogue EP 26: Building Your Brand

  On this episode of Digital Dialogue, Katelyn and Scott go into the various ways for your business to build the brand! First, we shared two social media stories about Facebook…

How To Increase Your Organic Reach On Social Media

As social media platforms have changed, so has the organic reach of content posted on them. There are a number of variables that have contributed to this decline but don’t…

RECAP: Digital Dialogue EP 21: Design and Front End

On this week’s episode of Digital Dialogue, Nicki joins the conversation. As creative director, she shares her role in the web development process and some of the best practices she…

Design Trends Visualized for 2019

There is going to be a continued trend of innovative and exciting ways to ramp up your creative designs. Consumers are seeing more advertisements per day than ever before and…

RECAP: Digital Dialogue EP 19: Our Web Design Process (Design Team Perspective)

Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the…

Our Top Social Media Stories From This Week

There’s been a lot going on in the world of social media, especially with Facebook. Here are our top social media news stories from this week. Facebook adds new page tab…