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Digital Dialogue EP 78: Google Ads vs Bing Ads

On this week’s episode of Digital Dialogue, Katelyn and Scott are discussing both Bing and Google ads. They share what they are, what they have in common and how they…

RECAP: Digital Dialogue EP 31: The Ins and Outs of Blogging

On this episode of Digital Dialogue, Katelyn and Scott are discussing their tips for running a successful blog! We have our own way of doing things here at Yelling Mule, but…

Why You Need to Start Running Social Media Ads

Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones…

RECAP: Digital Dialogue EP 29: Social Media Ads

On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your…

Psychographic Marketing Tips

On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies,…

RECAP: Digital Dialogue EP 28: Psychology in Marketing

  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s…

RECAP: Digital Dialogue EP 27: Branding Process

  On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states…

The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

7 Logo Design Trends in 2018

  A logo is your mark on the world. It literally translates to “reason” in Greek. Brands spend a lot of time and money on their logo because it defines…

iPad Giveaway Contest

It’s the most wonderful time of the year…which means ’tis the season of giveaway (not to mention the season of optimizing your online strategies)! On Thursday, December 7th, we’ll be starting…

What the Hack?! Debunking Growth Hacking for Marketers

  First, the Internet became interactive. Then, it became social (shout out to all you trolls). That’s when job forums began searching the cosmos for those ubiquitous “digital strategists.” As…

Why Branding Is Critical For Your Business

Branding is the heartbeat of every business. It is a reflection of everything you do, ranging from the website you set up, the business card you distributed and other marketing…

3 Ways to Use Social Media to Showcase Customer Reviews

Positive customer reviews build the credibility of your business. They can also influence current and prospective customers’ behavior. According to an April 2013 study by Dimensional Research, 90% of the participants…

Reflections of a Bufferchat

If you haven’t experienced the magnificence that is Bufferchat, you’re totally missing out. Bufferchat is a weekly Wednesday Twitter Chat hosted by the “simple and powerful social media scheduler” Buffer. And…

Can Facebook’s New Feature Compete Against Snapchat? by Nick Talamelli

Facebook has come out with a new feature that closely aligns them with the popular social media platform Snapchat. Users can record or take pictures of themselves and video record…