Logos bring value to businesses. They hold a substantial amount of power and have a major influence on how customers perceive a company. A good logo needs to communicate what…
A few weeks ago, we had the opportunity to attend a virtual branding lesson through Creative Mornings. The class itself inspired us to share a few helpful tips to consider…
What is the branding process and what does it look like? It is important to note that not all branding processes are the same. Every process can vary at certain…
Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones…
On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your…
On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states…
Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…
What is Color Psychology Everyone has a favorite color but have you ever wondered why that is? Colors have a mental and emotional effect on the people who see them….
300 million daily users use Instagram Stories every day; here are 10 easy ways you can use Instagram Stories to authentically build your brand message with your audience, captivate your ideal demographic, and achieve big results.
It’s the most wonderful time of the year…which means ’tis the season of giveaway (not to mention the season of optimizing your online strategies)! On Thursday, December 7th, we’ll be starting…
Did you know the brain processes images 60,000 times faster than it does text? (Why I’m still wasting my time writing this post, instead of drawing it out, I’m not sure.) Logos are incredibly powerful for your brand. As a small-business owner, it’s doubly important to optimize on marketing strategies to get your name out there. The M from McDonald’s doesn’t need any more help. You do.
First, the Internet became interactive. Then, it became social (shout out to all you trolls). That’s when job forums began searching the cosmos for those ubiquitous “digital strategists.” As…
Branding is the heartbeat of every business. It is a reflection of everything you do, ranging from the website you set up, the business card you distributed and other marketing…
Positive customer reviews build the credibility of your business. They can also influence current and prospective customers’ behavior. According to an April 2013 study by Dimensional Research, 90% of the participants…
Let’s face it. Nobody is perfect, especially in the world of social media. Instagram has become one of the best apps in recent years and is truly a way that…
