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Branding


5 Steps Found In The Branding Process

What is the branding process and what does it look like? It is important to note that not all branding processes are the same. Every process can vary at certain…

Why You Need to Start Running Social Media Ads

Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones…

RECAP: Digital Dialogue EP 29: Social Media Ads

On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your…

RECAP: Digital Dialogue EP 27: Branding Process

  On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states…

The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

Color Psychology

What is Color Psychology Everyone has a favorite color but have you ever wondered why that is? Colors have a mental and emotional effect on the people who see them….

10 Easy Ways to Build Your Brand via Instagram Stories

300 million daily users use Instagram Stories every day; here are 10 easy ways you can use Instagram Stories to authentically build your brand message with your audience, captivate your ideal demographic, and achieve big results.

iPad Giveaway Contest

It’s the most wonderful time of the year…which means ’tis the season of giveaway (not to mention the season of optimizing your online strategies)! On Thursday, December 7th, we’ll be starting…

Why Your Brand Needs Variations of its Logo

Did you know the brain processes images 60,000 times faster than it does text? (Why I’m still wasting my time writing this post, instead of drawing it out, I’m not sure.) Logos are incredibly powerful for your brand. As a small-business owner, it’s doubly important to optimize on marketing strategies to get your name out there. The M from McDonald’s doesn’t need any more help. You do.

What the Hack?! Debunking Growth Hacking for Marketers

  First, the Internet became interactive. Then, it became social (shout out to all you trolls). That’s when job forums began searching the cosmos for those ubiquitous “digital strategists.” As…

Why Branding Is Critical For Your Business

Branding is the heartbeat of every business. It is a reflection of everything you do, ranging from the website you set up, the business card you distributed and other marketing…

3 Ways to Use Social Media to Showcase Customer Reviews

Positive customer reviews build the credibility of your business. They can also influence current and prospective customers’ behavior. According to an April 2013 study by Dimensional Research, 90% of the participants…

7 Horrible Mistakes You’re Making On Instagram

Let’s face it. Nobody is perfect, especially in the world of social media. Instagram has become one of the best apps in recent years and is truly a way that…

3 Tips to Significantly Improve Your Writing

Writing can be tough. Truly. Even the best writers hesitate with their writing. Hell, most of the best writers not only struggle with the frustration of writers block but also…

Social Media Marketing Tips for Restaurants

It really doesn’t matter what kind of business you’re running anymore – local or national, you need some kind of social media presence. Most especially if you have a restaurant….