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Key Elements In A Successful Marketing Campaign

What is a Marketing Campaign According to Entrepreneur, a marketing campaign is “a specific, defined series of activities used in marketing a new or changed product or service, or in…

Digital Dialogue EP 47: Our Favorite Marketing Campaigns

On this week’s episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact…

Social Media Minute Recap

What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the…

Digital Dialogue EP 46: AIM Young Professionals Networking Night

Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more…

Young Professionals Networking Night

On Wednesday, August 21st, Yelling Mule is hosting a Young Professionals Networking Night along with Associated Industries of Massachusetts (AIM). Join us after work from 5:00- 7:30 p.m. at Capo…

Finding the Best Times to Post on Social Media

When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be…

Digital Dialogue EP 45: Best Times to Post on Social

  Featured in this episode, Katelyn and Scott share what they find are the best times to post content on social media. There is a lot of great data on…

Social Media Insights

Social media insights are considered to be extremely valuable. They play a vital role whenever you conduct a social media analysis or strategy. Now to make sure each analysis or…

RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights

On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that,…

What Is A Social Media Analysis?

Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals…

RECAP: Digital Dialogue EP 43: Social Media Analytics

On this episode of Digital Dialogue, Katelyn and Scott are talking about what it takes to conduct a proper social media analysis! But before we dove into that, we kicked off the…

Facebook Is Experimenting With New Apps

Have you heard? Facebook is getting ready to introduce new apps on its platform. Facebook announced this week that they have created a team called the New Product Experimentation (NPE)….

RECAP: Digital Dialogue EP 42: Apps We Love

On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic…

RECAP: Digital Dialogue EP 41: Social Media Etiquette

On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are…

4 Benefits of Building a Buyer Persona

Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data…