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Google Ads & Bing Ads: A Better Look at The Two Platforms

As you could probably guess, Google has by far the largest reach when it comes to the overall market share in the paid search arena. In fact, Google holds approximately…

Digital Dialogue EP 77: Steps to Setting and Achieving 2021 Goals

We are looking forward to 2021 in this episode of Digital Dialogue! Katelyn and Scott share five helpful tips that will help you achieve the future goals you set for…

The Controversy With Massive TikTok Deal

TikTok has become one of the most popular video sharing platforms in the world but it hasn’t been without growing pains.  President Donald Trump told reporters on Wednesday he is…

Digital Dialogue EP 76: TikTok Sold to Oracle

This week Katelyn and Scott are talking about TikTok. From what it is, to how it works, they share all the newest information available out the popular video-sharing platform.

Site Launch: Tarmika

We are so excited to announce the launch of Tarmika’s brand new website! We really enjoyed working closely with their team to design this site. Tarmika is an easy to…

Digital Dialogue EP 48: Buying Followers

On this week’s episode of Digital Dialogue, Katelyn and Scott are talking discuss why buying social media followers is never worth it. It may seem like an easy way to…

Digital Dialogue EP 47: Our Favorite Marketing Campaigns

On this week’s episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact…

Social Media Minute Recap

What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the…

Digital Dialogue EP 46: AIM Young Professionals Networking Night

Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more…

Finding the Best Times to Post on Social Media

When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be…

Digital Dialogue EP 45: Best Times to Post on Social

  Featured in this episode, Katelyn and Scott share what they find are the best times to post content on social media. There is a lot of great data on…

RECAP: Digital Dialogue EP 41: Social Media Etiquette

On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are…

4 Benefits of Building a Buyer Persona

Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data…

RECAP: Digital Dialogue EP 40: Buyer Personas

On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell…

Why You Should Still Include Live Video In Your Marketing Strategy

When Facebook and Instagram first introduced live video to their respective platforms, it was extremely popular. If you weren’t recording a live video, you were watching one. As time progressed,…