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Your Guide to LinkedIn Analytics

Home to 850M members, 59M companies, 128K schools, and 39K skills, LinkedIn is a networking necessity for all companies and professionals – if you’re not a member, you should be….

Social Media Round Up

Instagram seeks broader ad placement opportunities. Instagram is starting to take steps towards increased ad availability across the platform. One of the most noteworthy components of this remodeling is expected…

Meet Jayna Costello

In this week’s post, we are getting to know Jayna Costello. Jayna joined the team as a Digital Marketing intern for the fall. She is a senior Communication student at…

Meet Cristina de Cevallos

  In this week’s post, we are getting to know Cristina de Cevallos. Cristina joined the team as a Digital Marketing intern in June and has been a key part…

What is Influencer Marketing?

Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…

TikTok Vs. Reels Vs. Youtube Shorts

According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…

Social Media Round Up

Instagram’s Creative Lab  Instagram has developed a new initiative to help users maximize their efforts on the platform. The Creative Lab offers a number of tutorials covering channel growth, monetization,…

Instagram, Facebook, and WhatsApp Outage

Practically the whole world was taken by surprise on Monday, October 4th when Facebook,  Instagram and WhatsApp experienced a massive outage. For six hours, all three apps were down, leaving…

LinkedIn’s New ‘Products’ Tab Is Here

LinkedIn has officially announced a new feature to help businesses. The platform has released a new ‘Product’ tab that will better highlight a company’s specific products. According to LinkedIn, “With…

Our Favorite Social Media Design Apps

Constantly creating engaging and creative social media graphics can be a challenge at times. Thankfully, there are a number of social design apps that can help. In this blog post,…

Netflix Party: Chrome Extension Available Now

As millions of people around the world enter stay-at-home orders, Netflix is making sure to help keep people occupied. According to Entertainment Weekly, Netflix viewership is souring and stated they have…

How To Grow Your Following On Social Media

Over the years it has become a common practice for some to purchase followers in order to grow their social media presence.  While this might seem like an easy course…

Digital Dialogue EP 48: Buying Followers

On this week’s episode of Digital Dialogue, Katelyn and Scott are talking discuss why buying social media followers is never worth it. It may seem like an easy way to…

Digital Dialogue EP 46: AIM Young Professionals Networking Night

Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more…

Digital Dialogue EP 45: Best Times to Post on Social

  Featured in this episode, Katelyn and Scott share what they find are the best times to post content on social media. There is a lot of great data on…