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Social Media


Working with Plann

Working with Plann offers a streamlined, intuitive solution for managing your social media content effectively. As a comprehensive tool, Plann assists users in scheduling posts, analyzing performance, and strategizing content…

Social Media Round Up

Instagram’s Testing New Limits on Hashtags Instagram, the popular social media platform, is currently testing new limits on the number of hashtags users can add to their posts. Hashtags are…

How To Build Engagement On Social Media

In today’s digital age, social media has become a critical tool for businesses to connect with their target audience and build a strong online presence. However, merely having a social…

What You Need To Know About TikTok

Over the last couple of years, TikTok has been taking the world by storm. It has quickly become one of the most popular apps worldwide. With over 1 billion users,…

Combat the Spread of Misinformation on Social Media

The Spread of False Information on Social Media What is misinformation? Misinformation is false or misleading information; this varies from disinformation which is deceptive information that is purposefully harmful and…

Your Guide to LinkedIn Analytics

Home to 850M members, 59M companies, 128K schools, and 39K skills, LinkedIn is a networking necessity for all companies and professionals – if you’re not a member, you should be….

Social Media Round Up

Instagram seeks broader ad placement opportunities. Instagram is starting to take steps towards increased ad availability across the platform. One of the most noteworthy components of this remodeling is expected…

Meet Jayna Costello

In this week’s post, we are getting to know Jayna Costello. Jayna joined the team as a Digital Marketing intern for the fall. She is a senior Communication student at…

Meet Cristina de Cevallos

  In this week’s post, we are getting to know Cristina de Cevallos. Cristina joined the team as a Digital Marketing intern in June and has been a key part…

What is Influencer Marketing?

Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…

TikTok Vs. Reels Vs. Youtube Shorts

According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…

Social Media Round Up

Instagram’s Creative Lab  Instagram has developed a new initiative to help users maximize their efforts on the platform. The Creative Lab offers a number of tutorials covering channel growth, monetization,…

Instagram, Facebook, and WhatsApp Outage

Practically the whole world was taken by surprise on Monday, October 4th when Facebook,  Instagram and WhatsApp experienced a massive outage. For six hours, all three apps were down, leaving…

LinkedIn’s New ‘Products’ Tab Is Here

LinkedIn has officially announced a new feature to help businesses. The platform has released a new ‘Product’ tab that will better highlight a company’s specific products. According to LinkedIn, “With…

Our Favorite Social Media Design Apps

Constantly creating engaging and creative social media graphics can be a challenge at times. Thankfully, there are a number of social design apps that can help. In this blog post,…