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The Coolest Apps Started by Our Fellow Bostonians: EchoMe

Prior to speaking to Christian, I’d pictured EchoMe, an app Christian co-founded with fellow Boston College student Michael Gordon, as being perfect for you if you’re that guy at the party who won’t unplug his phone from the AUX or allow anyone else to make any song requests because you’re loving the chance to play DJ. I knew you could connect the app with your music streaming service and listen to music in real-time with your friends, influencers, musicians, athletes–anyone. I also knew, as someone whose songs are constantly being vetoed on long road-trips for being too overplayed (I’m a little behind in the music scene, alright?), I’d probably be more of a listener than a leader.

The Coolest Apps Started by Our Fellow Bostonians: Date Seat

As someone guilty of having that one great Saturday night spot, that one awesome Sunday brunch spot, and those two fun date-night spots (branching out here, people), I think a lot of us struggle to figure out which restaurants and bars in Boston are worth checking out, and for which occasion. Most of us rely on word-of-mouth, which is rough for those of us new to the area (or for those of us with two friends).

What the Hack?! Debunking Growth Hacking for Marketers

  First, the Internet became interactive. Then, it became social (shout out to all you trolls). That’s when job forums began searching the cosmos for those ubiquitous “digital strategists.” As…

3 Ways to Use Social Media to Showcase Customer Reviews

Positive customer reviews build the credibility of your business. They can also influence current and prospective customers’ behavior. According to an April 2013 study by Dimensional Research, 90% of the participants…

Can Facebook’s New Feature Compete Against Snapchat? by Nick Talamelli

Facebook has come out with a new feature that closely aligns them with the popular social media platform Snapchat. Users can record or take pictures of themselves and video record…

Social Media Marketing Tips for Restaurants

It really doesn’t matter what kind of business you’re running anymore – local or national, you need some kind of social media presence. Most especially if you have a restaurant….

7 Horrible Mistakes You’re Making On Instagram

New clients come to us all the time with their Instagram accounts and ask us, “Why aren’t we getting more followers?” A lot of times, it’s pretty easy to see…

7 Ways to Boost Your Social Media Engagement by 1000%

You think 1000% is an exaggeration?! …..Well, maybe, kind of… A little bit, but these 7 things will definitely give your social media the engagement boost it needs! Sometimes, it’s…

5 Tools Everyone In The Social Media Industry Should Be Using

It doesn’t matter if you’re a team of one or a team of many, these tools will help you improve your social media by 100%. Buffer Oh, like you thought…

10 Signs You Should Invest In Social Media

Here are the warning signs that you need to start seriously investing in social media: The last time you were on your social media account was 2011 Oh, wow! Fantastic….

7 Things About Social Media Your Boss Wants To Know

If you have ever worked in the digital media world, then you have probably received a question or two on how to make ‘the Facebook work.’ The truth is there is a lot of people out there who are still trying to grasp the ever-changing landscape of social media. So, whether its your boss or client, here are 7 things they likely want to know about social media.

How to Be a Social Media Team of One

It’s not easy being a team of one, most definitely not. In between content creation, curation, genuine engagement, puppeteering strategy, photo editing, tweaking design, monitoring growth – social media can…

The Future of Digital Marketing

We’re so excited to be starting 2017! It’s certainly going to be an exciting year for Yelling Mule and digital marketing. Here are the digital marketing trends we’re predicting for…

How Important Is a Profile Picture?

Your profile picture is everything! Generally speaking, the photography you use in your social media campaign speaks volumes about your business. More importantly, your profile picture is what everyone will…

Social Media Platforms: What to Choose and How to Choose Them

If there’s one question we get often it’s “what social media platforms do I need for my business?” The answer is: not every single one. Here’s the thing, while you…