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Social Media Round Up

Instagram Reels are generating the most reach on the platform. At the moment, Instagram is heavily focused on video. According to platform chief Adam Mosseri, to best serve its customers,…

What is Influencer Marketing?

Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…

TikTok Vs. Reels Vs. Youtube Shorts

According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…

Social Media News Recap

Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…

The Perks of Using Plann

Instagram is the fastest growing social media platform and combines multiple formats to create organic content (photo, video, stories, reels, IGTV, and live videos). It is a place to showcase…

Instagram, Facebook, and WhatsApp Outage

Practically the whole world was taken by surprise on Monday, October 4th when Facebook,  Instagram and WhatsApp experienced a massive outage. For six hours, all three apps were down, leaving…

Social Media Round Up

Social media is constantly changing and evolving to meet our current needs. This week’s blog post is focused on highlighting the most recent news stories circulating in the social media…

RECAP: Digital Dialogue EP 32: Creating Your Social Media Strategy

On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across…

How To Take Better iPhone Pictures

  Thanks to technological advances like the smartphone, we are able to document our favorite life moments with just a tap of a finger. While iPhone Photography is already relatively straightforward, Apple…

What’s New in the World of Social Media

A lot can happen in a short amount of time, especially in the world of social media. So we’ve put together a quick recap so you won’t miss out on…

Our Favorite Instagram Updates of 2018

  Instagram has been rolling out with new features every week! Okay, that’s an exaggeration, but it definitely feels like they have! So after some reflection, we decided to dedicate…

Top 5 Social Media Stories From This Week

  The state of social media is constantly changing.  Here are our top 5 updates for you to catch up on!    1.    Instagram adding a new location feature to…

Micro-Influencer Marketing: How to Create High-Conversion Instagram Campaigns

Micro-influencer marketing campaigns on Instagram lead to higher conversions than paying a Kardashian sister to promote your product or service. Here are the six critical steps you need to take to create and launch a high-conversion Instagram micro-influencer campaign.

10 Easy Ways to Build Your Brand via Instagram Stories

300 million daily users use Instagram Stories every day; here are 10 easy ways you can use Instagram Stories to authentically build your brand message with your audience, captivate your ideal demographic, and achieve big results.

Local Instagram Influencers: @Brianmcw

It’s pretty rare to hear of someone doubling their commute-time, every day, for the sake of a photograph; but that’s exactly what Brian McWilliams does, partially to satisfy his Instagram audience of 130,000, but also for no other reason than that he enjoys it…