Instagram’s Testing New Limits on Hashtags Instagram, the popular social media platform, is currently testing new limits on the number of hashtags users can add to their posts. Hashtags are…
Capturing new Gen Z clients isn’t as difficult as it may seem! As a member of Gen Z, I can identify a few differentiating qualities that make this generation unique…
Instagram Reels are generating the most reach on the platform. At the moment, Instagram is heavily focused on video. According to platform chief Adam Mosseri, to best serve its customers,…
Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…
According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…
Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…
Instagram is the fastest growing social media platform and combines multiple formats to create organic content (photo, video, stories, reels, IGTV, and live videos). It is a place to showcase…
Practically the whole world was taken by surprise on Monday, October 4th when Facebook, Instagram and WhatsApp experienced a massive outage. For six hours, all three apps were down, leaving…
Social media is constantly changing and evolving to meet our current needs. This week’s blog post is focused on highlighting the most recent news stories circulating in the social media…
On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across…
Thanks to technological advances like the smartphone, we are able to document our favorite life moments with just a tap of a finger. While iPhone Photography is already relatively straightforward, Apple…
A lot can happen in a short amount of time, especially in the world of social media. So we’ve put together a quick recap so you won’t miss out on…
Instagram has been rolling out with new features every week! Okay, that’s an exaggeration, but it definitely feels like they have! So after some reflection, we decided to dedicate…
The state of social media is constantly changing. Here are our top 5 updates for you to catch up on! 1. Instagram adding a new location feature to…
Micro-influencer marketing campaigns on Instagram lead to higher conversions than paying a Kardashian sister to promote your product or service. Here are the six critical steps you need to take to create and launch a high-conversion Instagram micro-influencer campaign.
