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How Important Is a Profile Picture?

Your profile picture is everything! Generally speaking, the photography you use in your social media campaign speaks volumes about your business. More importantly, your profile picture is what everyone will…

How-to: Build An Organic Audience

We’ve all done it. Curiosity begs you to seek out your competitors on social media but then you do, and what?! They have over 10k followers?! But how?! What sorcery…

Social Media Platforms: What to Choose and How to Choose Them

If there’s one question we get often it’s “what social media platforms do I need for my business?” The answer is: not every single one. Here’s the thing, while you…

Meet The Newest Digital Marketing Agency: Mule Media

We are excited to announce today the launch of our new company Mule Media, a full-service digital marketing agency located right here inside of Yelling Mule HQ in Boston, MA. We are going to expand our focus on social media and other digital marketing services using our combined 50+ years of experience and top notch team of designers and marketers we currently have on staff.

The Power of Photography

Yes, it’s kind of a cheesy title but it’s the absolute truth – your photography is everything. It is the most important element of your business, whatever your business may…

OpenTable is a Marketing Nightmare

Short Version: OpenTable sucks. Long Version: One thing that we constantly promote here at Yelling Mule is the ability to track your online efforts and ROI. There are dozens of…

10 Facebook Marketing Myths

We’re always getting questions about Facebook and to be honest, Facebook can be a terrible beast. While the struggles faced by many entrepreneurs and businesses are very real, a lot…

Make Friends In High Places

Influencer marketing is huge right now. Who are influencers? They’re industry leaders, experts and celebrities. Now, obviously, we’re not expecting you to befriend Kanye West this week and magically have him promoting your content but you could definitely socialize with local superstars.

You Know What Every Brand Needs? A Great Logo

One of the first steps in establishing a social media presence or persona relies on how you brand yourself. It’s your self-image. It will speak volumes about your company in so many different ways. Your logo speaks volumes about your business. Think about it – your logo will be placed on everything from business cards to email signatures and promos.

5 Habits of Successful Social Media Managers

What makes for a highly successful social media manager? Well, besides an enormous amount of coffee, there is plenty that goes into any social media position. Social media can be very time consuming, but if you manage your time properly and rely on these habits as your guideline, then you’ll do fine!

Social Media Platforms to Keep Your Eye On

Is it already ‪Freebie Friday‬?! With all the Instagram versus Snapchat talk, we decided to run you through a few ‪‎Social Media‬ platforms to keep an eye on! Let’s start…

Stop Worrying About How Many Followers You Have

As the owner of a digital marketing agency it seems like every other day I hear someone complain about their social media because they don’t have enough followers. Whenever I hear this I cringe because I know that person has been wasting valuable time and maybe even money trying to follow everyone on Instagram hoping they’ll follow them back. Even worse, some people go to eBay and actually buy followers!

Team Tuesdays: Q&A with Eric Jansen

We’ve started a new ‘Behind-the-Scenes’ segment called Team Tuesdays! Every Tuesday, we’re going to feature a different Yelling Mule staff member so you can learn a little about the dream…

Building Your Content Calendar

So, you might be asking “Who cares?! I don’t need a content calendar!” Well, false. You do. Everyone does. Most especially if you are managing more than one social media account. Planning week by week is not an efficient use of time. With a calendar and pre-planned posts, you’ll be able to utilize your time more wisely and make great content with less stress!

Meet Our New Intern!

It’s summertime in Boston and we’ve got a new face at Yelling Mule! This month, we’re welcoming our newest Social Media Intern, Eric. Eric Jansen Hi everyone, my name is…