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How To Utilize Influencer Marketing In Your Next Campaign

Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established…

RECAP: Digital Dialogue EP 34: Mental Health & Social Media

On this episode of Digital Dialogue, Katelyn and Scott will be discussing the topic of the role social media plays in society, more specifically how it affects mental health. Listeners have…

RECAP: Digital Dialogue EP 33: Our Favorite Social Media Tools

On this episode of Digital Dialogue, Katelyn and Scott are expounding on social media strategy with the best tools to help you maintain your multiple accounts across multiple platforms. Take a…

7 Steps to Creating a Social Media Marketing Strategy

One of the most important things to do when working in the social media marketing realm is creating a strategy. A social media marketing strategy is an overview of everything…

RECAP: Digital Dialogue EP 32: Creating Your Social Media Strategy

On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across…

RECAP: Digital Dialogue EP 31: The Ins and Outs of Blogging

On this episode of Digital Dialogue, Katelyn and Scott are discussing their tips for running a successful blog! We have our own way of doing things here at Yelling Mule, but…

5 Networking Tips You Need To Know

Networking is instrumental in terms of professional and personal growth. But let’s be honest, it can be awkward, especially if you haven’t done it in a while. If you’re actively…

RECAP: Digital Dialogue EP 30: Networking

On this episode of Digital Dialogue, Katelyn and Scott are discussing how important networking is for your business for growth and continued success! First, we present our #socialmediaminute covering two stories that we…

Why You Need to Start Running Social Media Ads

Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones…

Psychographic Marketing Tips

On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies,…

RECAP: Digital Dialogue EP 28: Psychology in Marketing

  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s…

The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

5 Key Copywriting Tips We All Should Follow

Writing effective copy should always be a priority because there is a lot riding on it. A website’s copy has the ability to help influence its SEO ranking and whether…

RECAP: Digital Dialogue EP 24: Copywriting Tips

On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off…

Launching a Site at Yelling Mule

This week we sat down with Colleen to talk populating a site on Digital Dialogue and with that we move on to the full launch of a site. Utilizing the…