The news came straight from Mark Zuckerberg’s mouth (aka his Facebook) on January 11th: Facebook would be changing their news feed algorithm. This didn’t mean just a different assortment on…
It’s the most wonderful time of the year…which means ’tis the season of giveaway (not to mention the season of optimizing your online strategies)! On Thursday, December 7th, we’ll be starting…
“Social media is a reflection of my life because I am, in some ways, my brand.” We’re all well-aware of the social media influencers: a group growing every day, filled…
I get it–it can be scary. It’s like being the new kid at school. How are you supposed to make friends? How are you supposed to stand out (for good…
As if your online app-worlds haven’t collided enough already, Snapchat just released a new feature on Tuesday called Context Cards. Essentially, if your friend sends you a snap with a…
It’s a bit anticlimactic when you first “go live” with your new, updated website, just to see that your analytics barely shift; or when you write that thought-provoking, controversial, smart piece of content meant to drive traffic to your blog, but two days later, it’s already looking like its dropped off the cliff into internet-obscurity. Answer me this: If you have the perfect website, why isn’t everyone flocking to it?
Did you know the brain processes images 60,000 times faster than it does text? (Why I’m still wasting my time writing this post, instead of drawing it out, I’m not sure.) Logos are incredibly powerful for your brand. As a small-business owner, it’s doubly important to optimize on marketing strategies to get your name out there. The M from McDonald’s doesn’t need any more help. You do.
This is no longer the days of good ole’-fashioned whispering-behind-your-back (girls) and punching-in-the-courtyard (boys… mostly) aggression: bullying has taken on a new, more anonymous, life form. And, perhaps due to this anonymity, as well as the enhanced publicity of an online post, its also become more dangerous. Instagram plans to tackle this problem with three new features.
Google Analytics can be an overwhelming experience–trust me, I get it. There’s just so much information to sift through–how is anyone supposed to know what’s the most important, or even where to start? It’s also one of the most valuable (and free!) tools you have at your disposal to drive new traffic to your website.
As we’ve all heard some of our friends say, “Who even uses Facebook anymore?” Of course, part of Facebook’s staying power (I’ve been on it for 9 years now–I got a Facebook account about the same time I made my first AIM account in middle school, HazelEyedFieldHockeyGal, if that says anything…) is its ability to change throughout the years.
But it can also be costly, overwhelming, and burdensome, particularly for smaller businesses, to figure out the best ways to use social media. Here, we’ve compiled a list of five impressive social media tools that can have the best impact on your business’s social media reach. And since they’re free, there’s really no reason not to try one of them…or all of them.
First, the Internet became interactive. Then, it became social (shout out to all you trolls). That’s when job forums began searching the cosmos for those ubiquitous “digital strategists.” As…
Branding is the heartbeat of every business. It is a reflection of everything you do, ranging from the website you set up, the business card you distributed and other marketing…
Positive customer reviews build the credibility of your business. They can also influence current and prospective customers’ behavior. According to an April 2013 study by Dimensional Research, 90% of the participants…
If you haven’t experienced the magnificence that is Bufferchat, you’re totally missing out. Bufferchat is a weekly Wednesday Twitter Chat hosted by the “simple and powerful social media scheduler” Buffer. And…
