According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…
Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…
Instagram is the fastest growing social media platform and combines multiple formats to create organic content (photo, video, stories, reels, IGTV, and live videos). It is a place to showcase…
Podcasts have become another vital platform companies need to consider when building their social presence and awareness. A podcast is a series of digital audio files that can be listened…
Instagram’s Creative Lab Instagram has developed a new initiative to help users maximize their efforts on the platform. The Creative Lab offers a number of tutorials covering channel growth, monetization,…
With a number of design tools available to the public, it’s hard to narrow down which ones are the most effective to use. A lot of factors contribute to…
Instagram Tests New ‘Status’ Display Do you want to know what other users are up to on Instagram? Instagram is in the process of testing a new option that allows…
Facebook is in the news again, but not for the reason you think. They are rebranding. CEO Mark Zuckerberg announced the other week that the company’s new name will be…
Facebook Is Now Counting Unconnected Facebook and Instagram Accounts Separately in Ad Research. Facebook will no longer view your Facebook and Instagram accounts jointly if they are not connected. According…
Practically the whole world was taken by surprise on Monday, October 4th when Facebook, Instagram and WhatsApp experienced a massive outage. For six hours, all three apps were down, leaving…
No matter your overarching goals, whenever you post on social media you want the maximum number of eyes to view your content. It’s important to note that the world of…
The following is a breakdown of each generation’s involvement with the most popular social media channels available to date! Baby Boomers: 1946 – 1964 Baby boomers are the oldest generation…
As 2020 comes to a close, we wanted to take time to reflect. That’s why we are dedicating this blog post to highlighting our favorite blog posts from this past…
LinkedIn has officially announced a new feature to help businesses. The platform has released a new ‘Product’ tab that will better highlight a company’s specific products. According to LinkedIn, “With…
As we continue to make our way through December, brands are planning out their social media strategy in order to make the most of the new year. To help assist…
