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Benefits of Streaming

Streaming is a quick and uninterrupted way to view online content. It has become the primary way that people watch and listen to music and videos. Video on demand (VOD)…

What is Influencer Marketing?

Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…

TikTok Vs. Reels Vs. Youtube Shorts

According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…

Social Media News Recap

Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…

The Perks of Using Plann

Instagram is the fastest growing social media platform and combines multiple formats to create organic content (photo, video, stories, reels, IGTV, and live videos). It is a place to showcase…

The Rise of Podcasting

Podcasts have become another vital platform companies need to consider when building their social presence and awareness. A podcast is a series of digital audio files that can be listened…

Social Media Round Up

Instagram’s Creative Lab  Instagram has developed a new initiative to help users maximize their efforts on the platform. The Creative Lab offers a number of tutorials covering channel growth, monetization,…

Why We Love Figma

  With a number of design tools available to the public, it’s hard to narrow down which ones are the most effective to use. A lot of factors contribute to…

Social Media Round Up

Instagram Tests New ‘Status’ Display Do you want to know what other users are up to on Instagram? Instagram is in the process of testing a new option that allows…

Meta’s Plans for the Future

Facebook is in the news again, but not for the reason you think. They are rebranding. CEO Mark Zuckerberg announced the other week that the company’s new name will be…

Social Media Round Up

Facebook Is Now Counting Unconnected Facebook and Instagram Accounts Separately in Ad Research.  Facebook will no longer view your Facebook and Instagram accounts jointly if they are not connected. According…

Instagram, Facebook, and WhatsApp Outage

Practically the whole world was taken by surprise on Monday, October 4th when Facebook,  Instagram and WhatsApp experienced a massive outage. For six hours, all three apps were down, leaving…

The Best Times to Post on Social Media

No matter your overarching goals, whenever you post on social media you want the maximum number of eyes to view your content. It’s important to note that the world of…

What Generations on What Social Media Platforms?

The following is a breakdown of each generation’s involvement with the most popular social media channels available to date! Baby Boomers: 1946 – 1964 Baby boomers are the oldest generation…

Our Favorite Blog Posts from 2020

As 2020 comes to a close, we wanted to take time to reflect. That’s why we are dedicating this blog post to highlighting our favorite blog posts from this past…