Geofencing marketing represents a powerful, location-based strategy that allows businesses to engage directly with consumers through their mobile devices, based on the geographic area the consumer enters or exits. This…
Taking LinkedIn courses can offer a range of benefits to individuals looking to enhance their skills and advance their careers. One of the key advantages is the opportunity to acquire…
Capturing new Gen Z clients isn’t as difficult as it may seem! As a member of Gen Z, I can identify a few differentiating qualities that make this generation unique…
New Intern! This fall, Yelling Mule is gaining a new team member. Miranda is a senior Communications major from Endicott College and joining the Digital Marketing team. She’s excited to…
Instagram seeks broader ad placement opportunities. Instagram is starting to take steps towards increased ad availability across the platform. One of the most noteworthy components of this remodeling is expected…
In this week’s post, we are getting to know Jayna Costello. Jayna joined the team as a Digital Marketing intern for the fall. She is a senior Communication student at…
In this week’s post, we are getting to know Cristina de Cevallos. Cristina joined the team as a Digital Marketing intern in June and has been a key part…
Google’s online advertising platform is called Google Ads. It can increase awareness, help sell products or services, and drive more people to your website. In today’s blog we differentiate between…
According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…
Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…
Instagram’s Creative Lab Instagram has developed a new initiative to help users maximize their efforts on the platform. The Creative Lab offers a number of tutorials covering channel growth, monetization,…
Instagram Tests New ‘Status’ Display Do you want to know what other users are up to on Instagram? Instagram is in the process of testing a new option that allows…
Back in June, Apple announced that they will be making a significant update to the settings section on the iPhone. In hopes to offer a more secure experience, Apple is…
As 2020 comes to a close, we wanted to take time to reflect. That’s why we are dedicating this blog post to highlighting our favorite blog posts from this past…
LinkedIn has officially announced a new feature to help businesses. The platform has released a new ‘Product’ tab that will better highlight a company’s specific products. According to LinkedIn, “With…
