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Digital Marketing


Social Media Round Up

Instagram seeks broader ad placement opportunities. Instagram is starting to take steps towards increased ad availability across the platform. One of the most noteworthy components of this remodeling is expected…

Meet Jayna Costello

In this week’s post, we are getting to know Jayna Costello. Jayna joined the team as a Digital Marketing intern for the fall. She is a senior Communication student at…

Meet Cristina de Cevallos

  In this week’s post, we are getting to know Cristina de Cevallos. Cristina joined the team as a Digital Marketing intern in June and has been a key part…

Google Ads – Search Vs. Display

Google’s online advertising platform is called Google Ads. It can increase awareness, help sell products or services, and drive more people to your website. In today’s blog we differentiate between…

TikTok Vs. Reels Vs. Youtube Shorts

According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…

Social Media News Recap

Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…

Social Media Round Up

Instagram’s Creative Lab  Instagram has developed a new initiative to help users maximize their efforts on the platform. The Creative Lab offers a number of tutorials covering channel growth, monetization,…

Social Media Round Up

Instagram Tests New ‘Status’ Display Do you want to know what other users are up to on Instagram? Instagram is in the process of testing a new option that allows…

Apple’s Upcoming IDFA Changes

Back in June, Apple announced that they will be making a significant update to the settings section on the iPhone. In hopes to offer a more secure experience, Apple is…

Our Favorite Blog Posts from 2020

As 2020 comes to a close, we wanted to take time to reflect. That’s why we are dedicating this blog post to highlighting our favorite blog posts from this past…

LinkedIn’s New ‘Products’ Tab Is Here

LinkedIn has officially announced a new feature to help businesses. The platform has released a new ‘Product’ tab that will better highlight a company’s specific products. According to LinkedIn, “With…

2021 Digital Trends – What To Look Out For

The Coronavirus pandemic has induced a digital transformation that has moved millions of people online, and will likely continue to do so into 2021.  Between Facebook, Instagram, Twitter, and TikTok…

Introducing Mule U

  We are excited to announce the launch of Mule U. Working in an agency setting, we field some of the most common questions when it comes to digital marketing…

5 Steps Found In The Branding Process

What is the branding process and what does it look like? It is important to note that not all branding processes are the same. Every process can vary at certain…

Mental Health Day 2019

According to the World Health Organization, every 40 seconds someone loses their life to suicide. Today, which is World Mental Health Day 2019, the WHO is focusing on “40 seconds of…